Categories: Bloggers

About the ESP

MailerLite positions itself as the simple, affordable email marketing platform for small businesses and creators. Founded in 2010 by a Lithuanian web design agency, they’ve built their reputation on offering a generous free plan and keeping things “lite” – which in practice means stripping away advanced features in favor of simplicity.

The platform was acquired by Polish company Vercom in 2022 for $90 million, which has led to some changes in their approach. While they maintain their beginner-friendly image, the reality is more nuanced. Their simplicity often translates to missing features that even intermediate email marketers might need, and their much-touted affordability comes with significant trade-offs in functionality.

What’s particularly interesting about MailerLite is how they’ve managed to build a loyal following despite these limitations. This appears to be largely due to their generous free plan and clean interface, though as we’ll explore, there are considerable drawbacks once you dig deeper into actual usage.

Onboarding Process

MailerLite’s onboarding process is frustratingly restrictive for anyone wanting to simply test the platform. Unlike most ESPs where you can explore features immediately, MailerLite puts up multiple barriers that make evaluation unnecessarily difficult.

First, you can’t even access the campaign creator without verifying your domain – even if you just want to click around and see how things work. This isn’t about sending emails; you literally cannot open the editor to explore the interface without domain verification.

Then there’s the bizarre requirement that you need a minimum of 4 subscribers in a group to proceed through certain steps in the campaign wizard. Want to test the workflow? Too bad – you must either import a list (committing data to a platform you’re still evaluating) or manually add fake subscribers one by one. This artificial restriction serves no purpose except to frustrate potential users.

On top of these hurdles, there’s still the separate approval process that can take up to 24 hours before you can actually send anything. While they claim this maintains deliverability, it creates an absurd situation where legitimate businesses can’t properly evaluate the platform without jumping through multiple hoops.

Adding to the confusion, MailerLite includes a 30-day “premium trial” with your free account, giving you temporary access to higher-tier features. However, they don’t clearly indicate which features you’re only seeing because of this trial. You might get in the habit of using a feature during testing only to discover it disappears after 30 days unless you upgrade to an expensive plan.

Ease of Use

MailerLite’s interface is indeed clean and minimalist, but this simplicity comes at a cost. While beginners might appreciate the uncluttered design, anyone with moderate email marketing experience will quickly notice the missing functionality.

The dashboard provides a basic overview of your account with subscriber growth charts and recent campaign stats. Navigation is logical with everything accessible from the left sidebar. However, the simplicity that MailerLite promotes often translates to “we just don’t have that feature” rather than elegant design solutions.

One particularly frustrating aspect is the inconsistency across different builders. The email editor, form builder, landing page creator, and website builder all have different interfaces and workflows. This means that despite the platform’s supposed simplicity, you’re actually learning multiple different systems rather than one cohesive interface.

Broadcast Feature

Creating a broadcast campaign in MailerLite follows a straightforward four-step process. You set up basic details like subject line and preview text, create your content, select recipients, and review before sending.

The campaign creation screen is clean but lacks many advanced options you’d find elsewhere. A/B testing is limited to just 3 variations (compared to unlimited on many platforms), and advanced features like send time optimization are locked behind higher-tier plans.

The recipient selection is basic – you can choose groups or segments, but the segmentation capabilities themselves are quite limited compared to platforms that focus on email marketing fundamentals. There’s no advanced behavioral targeting or sophisticated condition builders that experienced marketers would expect.

One notable limitation is the lack of advanced scheduling options. While you can schedule campaigns for specific times, there’s no built-in functionality for time zone sending or more complex delivery patterns without upgrading to expensive plans.

Autoresponder/Automation Feature

MailerLite’s automation builder uses a visual workflow editor, which sounds good on paper but is surprisingly limited in practice. The available triggers are basic: subscriber joins a group, completes a form, clicks a link, updates a field, or reaches a specific date.

The workflow actions are similarly restricted. You can send emails, add delays, update fields, move subscribers between groups, or add simple conditions. But compared to dedicated automation platforms or even email-focused competitors like Emercury, the options feel constraining.

Advanced features like complex branching logic, webhook integrations, or sophisticated behavioral triggers are either missing entirely or require workarounds. The platform allows only 3 triggers per automation even on advanced plans, which severely limits complex workflow creation.

The automation interface itself is clean but almost too simple. Power users will find themselves constantly bumping into limitations when trying to create anything beyond basic welcome sequences or simple follow-ups.

Templates

Here’s where MailerLite’s limitations become particularly apparent. While they advertise “50+ templates,” these are completely unavailable on the free plan. This is a significant restriction compared to platforms that include template access across all tiers.

The templates themselves are functional but uninspiring. They follow modern design principles but lack the sophistication or variety you’d find on platforms with larger template libraries. Many feel generic and require substantial customization to avoid looking like every other MailerLite email.

The saving grace is that you can create and save your own templates, but this requires design skills that many small business owners lack – exactly the audience MailerLite claims to serve.

Email Template Editor

HTML WYSIWYG Editor: The HTML editor is basic but functional. It includes syntax highlighting and a preview mode, but lacks advanced features like CSS preprocessing or sophisticated code completion. It gets the job done for simple HTML emails but isn’t suitable for complex custom designs.

Drag and Drop Editor: The drag-and-drop editor is MailerLite’s strongest feature. It’s genuinely easy to use with inline editing and a good selection of content blocks. However, it lacks the depth of customization options found in more robust platforms.

Interactive elements like surveys, countdown timers, and quizzes are available, which is nice. But the customization options for these elements are limited, and you’ll often find yourself wanting just a bit more control over styling or behavior.

The AI writing assistant (available only on Advanced plans) is basic compared to dedicated AI tools, often producing generic copy that requires significant editing.

List Management

MailerLite uses a system of Groups (static lists) and Segments (dynamic lists based on conditions). While this dual approach offers some flexibility, the actual implementation is frustrating for anyone used to more sophisticated list management.

The segmentation builder only supports AND/OR logic at a basic level. You can’t create nested conditions or complex rule sets. For example, creating a segment like “Subscribers who opened any email in the last 30 days AND (purchased product A OR clicked link B) BUT NOT in segment C” requires multiple workarounds.

Custom fields are unlimited, which sounds great until you realize they’re limited to just text, number, and date types. No dropdown selections, no multiple choice options, no advanced field types that modern email marketers expect.

The inability to create truly sophisticated segments means you’re often forced to use multiple groups and manual processes to achieve what should be simple targeting objectives.

Analytics

MailerLite provides basic email metrics: opens, clicks, unsubscribes, bounces. The dashboard is clean and easy to read, but that’s largely because there isn’t much data to display.

Missing analytics features include:

  • No deliverability dashboard or inbox placement tracking
  • No heat maps for email engagement
  • Limited automation performance metrics
  • Basic e-commerce tracking (even with integrations)
  • No cohort analysis or advanced subscriber lifecycle tracking

The geographic and device reports are helpful but basic. You can see where opens occurred and what devices were used, but you can’t dig deeper into user behavior patterns or create sophisticated reports based on multiple data points.

For an email platform in 2025, the analytics feel dated and insufficient for data-driven marketing decisions.

Support

MailerLite’s support structure immediately reveals their cost-cutting priorities. Free plan users only get access to a community forum – no direct support whatsoever. This is particularly problematic given their strict approval process and the potential for account issues.

Paid plans include email support (24/7) and live chat on Advanced plans. However, there’s no phone support at any level, which can be frustrating when dealing with urgent issues or complex problems that require real-time conversation.

User feedback on support is mixed. While some praise the response times and helpfulness, others report frustrating experiences with rigid enforcement of policies and limited willingness to help with edge cases. The support team seems well-trained on basic issues but often lacks the authority or capability to resolve more complex problems.

Pricing

MailerLite’s pricing appears attractive on the surface:

Free Plan: Up to 1,000 subscribers and 12,000 monthly emails

  • Includes basic automation
  • 1 website, 10 landing pages
  • MailerLite branding on everything
  • No email templates
  • Limited features

Growing Business: $10/month for 500 subscribers

  • Unlimited emails
  • Removes branding
  • Adds templates and priority support

Advanced: $20/month for 1,000 subscribers

  • Adds live chat support
  • Smart sending and advanced features
  • Facebook audiences

The free plan is indeed generous in terms of subscriber count, but the feature limitations are severe. No templates on the free plan is a significant restriction that forces users to upgrade just for basic functionality.

Pricing scales aggressively with subscriber count. At 10,000 subscribers, you’re looking at $90/month for Advanced features – not much cheaper than more sophisticated platforms. The value proposition diminishes significantly as you grow.

Pros

Clean, Simple Interface

The interface is genuinely easy to navigate for beginners. If you’re new to email marketing and don’t know what you’re missing, MailerLite will feel approachable.

Generous Free Plan Subscriber Limit

1,000 subscribers on the free plan is more than most competitors offer, though the feature restrictions limit its usefulness.

Decent Drag-and-Drop Editor

When it works properly, the email editor is intuitive and produces clean, mobile-responsive designs.

Website Builder Included

Unlike most email platforms, MailerLite includes a basic website builder, though it’s quite limited.

Cons

Aggressive Feature Gating

Despite claiming to be simple and accessible, MailerLite locks essential features like email templates behind paywalls. This feels particularly cynical given their target audience of small businesses and beginners. The 30-day premium trial makes this worse by letting you use features temporarily without clearly indicating they’ll disappear.

Limited Automation Capabilities

The automation builder is too simple for anything beyond basic sequences. Power users will quickly outgrow its capabilities.

Frustrating Testing Barriers

The platform makes it nearly impossible to properly evaluate before committing. Domain verification requirements just to see the editor, minimum subscriber requirements to test workflows, and the confusing premium trial that doesn’t clarify which features are temporary all create unnecessary friction for evaluation.

Missing Advanced Features

No lead scoring, limited segmentation, basic analytics, no SMS marketing, limited integrations – the list of missing features is extensive.

Inconsistent Interface

Different tools within the platform have different interfaces and workflows, creating a fragmented user experience.

Account Suspension Issues

Numerous reports of sudden account suspensions without warning, with difficult appeal processes.

Final words

MailerLite succeeds in being simple and affordable for absolute beginners, but this comes at the cost of functionality that even moderately experienced email marketers will miss. The platform feels like it’s stuck between two identities – trying to be both a simple tool for beginners and a comprehensive platform for growing businesses, succeeding fully at neither.

The generous free plan subscriber limit is offset by severe feature restrictions, including the lack of email templates. The clean interface is undermined by the fragmented experience across different tools. The affordable pricing becomes less attractive as you grow and realize you need features that are either missing entirely or locked behind higher tiers.

For businesses that truly need just the basics – simple newsletters to a small list – MailerLite might suffice. But anyone with ambitions to grow their email marketing efforts will quickly find themselves constrained by the platform’s limitations. The lack of advanced segmentation, limited automation capabilities, and missing analytics features make it difficult to execute sophisticated email marketing strategies.

When evaluating email marketing platforms, it’s important to look beyond surface-level pricing and consider the total value proposition. While MailerLite might appear more affordable initially, the severe feature limitations and aggressive gating of basic functionality (like email templates) reveal a different story. Platforms that focus on core email marketing fundamentals – deliverability, segmentation, and automation – without artificial restrictions often provide better long-term value.

The choice ultimately depends on your email marketing maturity. If you’re sending occasional newsletters to a small list and don’t mind design limitations, MailerLite’s simplicity might suffice. But for businesses serious about email marketing ROI, platforms that make advanced features accessible across all tiers, prioritize deliverability infrastructure, and provide sophisticated automation without arbitrary limits will serve you better in the long run.

About the ESP

Aweber presents itself as the veteran email service provider, which is actually true, as they have been around since 1998. While this implies reliability and stability, it also often manifests in many aspects of the platform feeling dated. 

To combat this perception Aweber try to position themselves as the kind of service that focuses on the core features and focuses on reliability over feature overwhelm.

However, they find themselves in a very weird position when they remove really crucial features from the basic plan (tracking, analytics, severely limited automation), yet give you access to web push notifications and landing pages.

Unlike other platforms in the same “reliability over features” category, with Aweber the basic plan seems purposefully limited. This is further made clear by the fact that they impose Aweber branding on all of your communications as a paying lite customer.

This creates a situation where the lite plan feels more like a paid trial than a fully functional service tier, especially when compared to platforms like Emercury that offer substantially more features in their free plan in exchange for said branding in emails.

Onboarding Process

Aweber offers a straightforward onboarding experience. What stands out is their emphasis on education during onboarding, with access to live webinars and video tutorials. However, users on the lite plan may find themselves learning about features they can’t actually use without upgrading.

Ease of Use

Aweber’s interface is designed with simplicity in mind, making it relatively approachable for beginners. In fact, it might just be the most straightforward platform we’ve ever seen. 

This is an interesting contrast to other platforms which can cause the beginner a massive sense of overwhelm. Aweber is the exact opposite. Even an absolute beginner is likely to feel a sense of underwhelm. It just feels too easy, too simple.

Essentially, as a user you often wonder “is that it?”, and can’t tell if the lack of features and options on your screen is due to the mantra of “simplicity” or if it is because your plan is limited. This isn’t always made clear.

One such obvious example is entering the automation builder on the lite plan. It is so overly simplistic that it almost feels like you’re missing something. On the left “actions” panel you are presented with just 4 options. And on the right with the “settings” panel you see very few options, which change based on the chosen action, but always feel underwhelming.

You almost get this surreal feeling that you must be missing something as most of your screen is actually blank and unused. While most other screens in this app aren’t as extreme as the automation screen, they too give you this sense that you must be missing something. It’s not supposed be mostly an empty screen, is it?

Broadcast Feature

When we come to the broadcast screen we get a relatively simple workflow that’s largely intuitive and straightforward even if you’ve never sent an email broadcast in your life. While that might sound like a sign of really great UX craftmanship, it’s largely to do with the very limited feature set. It offers a few basic, but clear options. Check these settings, and you’re good to go.

Segmentation Options:

You have a drop down from which you can choose which segment to send to. 

  • The “Active subscribers” Segment (maintained by the system)
  • Choose one of the time-based segments (Signed up 1 day ago, 1 week ago, 1 month ago, 1 year ago)
  • Or choose one of your custom segments

The actual sending setting:

You can choose to schedule it for a certain date or send immediately.

A couple of extra features

  • An ability to check if you want it shared on X (Twitter) and Facebook
  • An option to get notified when campaign stats become available

While the interface is clean and easy to navigate, experienced email marketers may find the feature set restrictive. The process is straightforward primarily because there are fewer options to consider compared to more robust platforms.

Autoresponder/Automation Feature

Aweber’s automation builder on the lite plan is easily the most limited automation builder we have ever seen. It only gives you access to 4 actions. And this is true even if you upgrade to the higher tiers. You’re still only limited to 4 actions, though you do get one extra setting that allows you to have conditions based on opens or clicks.

If you think about it, while it is a visual drag and drop system, on the lite plan it is essentially just a visual way to build a basic linear autoresponder. On the higher plans it goes a small step beyond by letting you add or remove tags based on whether an email was opened or clicked. But still nowhere near even the simplest of automation builders from other competitors.

*-One thing to note as of writing this review. They have announced that they will be adding an ability to “split paths”. It is still in beta and not available to customers. However, if and when this is implemented, the automation builder will be closer to a true automation builder, instead of just a linear and visual representation of an autoresponder.

Templates

As one of the earliest email marketing platforms, founded in 1998, Aweber’s template library appears to reflect their long history in the industry. While they offer over 700 email templates and a selection of landing page templates, both collections seem to have retained aesthetic elements reminiscent of the early 2000s era of digital marketing, suggesting neither has evolved substantially with contemporary design trends.

The template collection includes:

  • Industry-specific email designs
  • Mobile-responsive layouts
  • Seasonal and event-based email templates
  • Landing page templates (limited to 3 on lite plan)
  • Push notification templates

While both the email and landing page templates are functional and tested for compatibility across modern browsers and email clients, their visual design often lacks the modern, minimalist aesthetics and sophisticated layouts that today’s audiences expect. The styling choices and layouts appear to be artifacts of an earlier internet era, which may not resonate with current marketing best practices or brand standards.

For businesses seeking a more contemporary look, the platform does allow users to import custom HTML templates or create their own using the drag-and-drop editor. However, users requiring modern, professional-looking email or landing page templates may need to invest additional time in customization or consider working with a designer to create custom templates that better align with current design standards.

Email Template Editor

Aweber provides two main ways to create and edit email templates:

The HTML WYSIWYG editor offers basic functionality for those who prefer to work directly with HTML code:

  • Basic HTML editing capabilities
  • Split screen preview functionality
  • Mobile responsiveness checking
  • Basic syntax highlighting
  • Support for both email and landing page content

The drag-and-drop editor emphasizes usability over complexity with features including:

  • Basic personalization options
  • Mobile preview functionality
  • Image hosting and editing tools
  • Social media integration

This is probably the one screen that hits that perfect balance between being simple, and not being underwhelming. Unlike almost all other screens in this app, you do not feel that there are features missing. 

That isn’t to say that it includes every possible feature ever implemented by the “drown you in features” platforms. It just means that it actually fulfills the stated philosophy of “all the features you need, without the bells and whistles”. It essentially reminds you how underwhelming the rest of Aweber is in comparison.

List Management

The list management options are so limited as to be shocking, especially when you consider that other platforms offer many times more segmentation and management options on even free plans. Yet Aweber is super limited on even the top tier plans.

While the platform provides basic list management capabilities, there are significant limitations in both customization and segmentation logic:

Basic Features (Available on All Plans):

  • Import/export functionality
  • Automatic handling of bounces and unsubscribes
  • Landing page lead capture integration
  • Push notification subscriber management
  • Basic subscriber profile management

Custom Fields Limitations:

  • Limited to basic plain text fields only
  • No support for other field types (date, number, dropdown, etc.)
  • Basic implementation without advanced formatting options

Segmentation Approach:

There is no dedicated “segment builder”. What you do is go to the subscribers tab, perform a search based on certain criteria, and then you’re allowed to save the search results as a “custom segment”. Oh, and on the lite plan you can only have 1 such custom segment.

The good news is that “segments from reports” don’t count against this limit. For example you can go to the report for a given campaign, click on the opens tab and save the list of people who opened this email as a segment.

The search functionality does let you combine conditions, but only in an additive fashion. For example “the subscriber is on the domain gmail.com, AND the subscriber clicked on a specific link AND they have a certain tag”.

It doesn’t however offer IF/OR conditions, and it doesn’t support nested conditions. This is true no matter what plan you get. This is surprising as these days even the lowest tiers on most platforms have this functionality.

  • Built around the subscriber search feature instead of a dedicated segment builder
  • Search uses basic “AND” conditions only
  • Search results can be saved as segments
  • Lite plan limited to 1 saved search-based segment
  • Unlimited segments from campaign engagement (opens/clicks)
  • No support for “OR” conditions or nested logic
  • Cannot combine multiple segments
  • No virtual or smart segment capabilities

Lite Plan Specific Restrictions:

  • Limited to a single list
  • Basic tracking capabilities

Pro Plan Additional Features:

  • Multiple lists
  • Full tracking capabilities

Analytics

Aweber provides basic reporting functionality on the lite plan. The campaign reports include fundamental metrics:

Core Metrics:

  • Opens
  • Clicks
  • Unsubscribes
  • Domain breakdown

A useful feature is the ability to create segments based on campaign interactions (opens or clicks), which operate separately from the platform’s custom segment limit. These campaign response segments provide a way to target engaged subscribers despite the one-custom-segment restriction on filter-based segments in the lite plan.

Higher tier users get access to more comprehensive analytics including:

  • Full sales tracking analytics
  • Comprehensive webpage tracking
  • Detailed subscriber engagement metrics
  • Advanced segmentation analytics
  • Complete e-commerce analytics

The basic nature of the reporting on the lite plan, while clear and easy to understand, may leave marketers wanting more detailed insights into their campaign performance.

Support

Aweber provides customer support across all plans, including:

  • 24/7 live chat support
  • Phone support during business hours
  • Email support
  • Knowledge base access
  • Live webinars
  • Video tutorials

While their support team is knowledgeable, they often have to explain feature limitations to lite plan users. Support quality remains consistent across all features, including assistance with landing pages and push notifications.

Pricing

Aweber’s pricing structure reveals their strategy of restricting core features to higher tiers:

Lite Plan ($15/month for up to 500 subscribers):

  • Limited to 3 landing pages
  • No email sales tracking
  • No webpage tracking
  • Extremely limited automation capabilities
  • Basic analytics only
  • Aweber branding required
  • Split testing available
  • Basic push notification features

Pro Plan (starting at $30/month):

  • Unlimited landing pages
  • Full sales tracking
  • Webpage tracking
  • Advanced automation features
  • Comprehensive analytics
  • No Aweber branding
  • Advanced push notification features

The pricing scales with subscriber count (Lite/Plus per Month):

  • 2,501-5,000 subscribers: $60/$90
  • 5,001-7,500 subscribers: $85/$120
  • 7,500-10,100 subscribers: $100/$135
  • 10,001-15,000 subscribers: $150/$180

Pros

Established Platform

  • Long history in email marketing
  • Reliable infrastructure
  • Stable company

Additional Features

  • Landing page builder (though limited on lite plan)
  • Web push notifications
  • Integration capabilities

Good Support

  • 24/7 availability
  • Comprehensive educational resources

Cons

Severe Lite Plan Limitations

  • Only 3 landing pages allowed
  • No email sales tracking
  • No webpage tracking
  • Limited automation capabilities
  • Basic plan feels like a paid trial
  • Essential tracking features not available on lite plan
  • Paid lite plan more restricted than some competitors’ free plans
  • Required Aweber branding

Limited Feature Sophistication

  • Basic segmentation with “AND” logic only across all plans
  • No complex conditional logic or nested rules
  • No support for combining segments
  • Single plain text custom field type only
  • Dated template designs
  • Basic automation capabilities

Final words

Aweber presents itself as a comprehensive email marketing platform with additional features like landing pages and push notifications. However, their approach to feature availability – particularly the severe limitations on their lite plan – creates significant drawbacks for users seeking a complete email marketing solution.

The platform’s strategy of restricting core features like email sales tracking and webpage tracking to higher-tier plans, while also requiring branding and limiting landing pages on the lite plan, makes it feel more like a paid trial than a fully functional service tier. This is particularly notable when compared to competitors who make such essential features available across all plans or even in their free offerings.

Whether Aweber is right for you depends largely on your needs and budget. If you’re willing to pay for higher-tier plans to access core features, and you specifically need integrated landing pages and web push notifications, it might be worth considering. However, for users seeking a platform that provides comprehensive email marketing capabilities without artificial restrictions, there are likely more suitable options available.

The addition of landing pages and web push notifications, while potentially useful, doesn’t compensate for the core limitations in their lite plan. Users might find better value in platforms that either excel at core email marketing features without restrictions or offer truly comprehensive feature sets at their price points.

 

About the ESP

Emercury positions itself as a mid-sized ESP that caters primarily to email marketing veterans and businesses focused on ROI. What makes them interesting is their philosophy of prioritizing core features and deliverability over flashy additions. While they’re not as well-known as some of the bigger names in the space, they’ve carved out a niche by focusing on what they believe actually drives results in email marketing.

The platform stands out for its approach to features and pricing. Rather than using feature-gating as a pricing strategy (common among larger ESPs), they make most features available across all plans. Their development philosophy centers on proven, ROI-driving capabilities rather than chasing every new industry trend. This makes them particularly appealing to experienced email marketers who value substance over novelty.

This review will explore how this philosophy plays out across their various features and capabilities, from their streamlined interface to their emphasis on human-based support.

Onboarding Process

Emercury has a pretty streamlined onboarding process that ensures you get started on the right foot. The moment that you sign up, you’re guided to setting up your sender profile and the support team is there to help you. You get access to an actual live support team to guide you if you get stuck at any point.

Ease of Use

This is probably the leading advantage when it comes to Emercury. As per their stated philosophy, their platform is designed to focus on the core features that make a difference. That isn’t to say that they don’t also have a lot of additional cool features.

However, the design seems to be entirely focused around the fundamentals. You will never feel overwhelmed, and there is next to no learning curve. Whether you’re a newbie trying to send your first campaign, or an advanced email veteran, you are sure to craft your first campaigns in minutes.

Broadcast Feature

If you care about broadcasts, then Emercury might just be right up your alley. With the ever increasing focus on “automation”, many ESPs have stopped innovating when it comes to broadcasts. Emercury is different because at their core they believe that broadcasts are just as important as automation. Something you can learn more about in this mailcon article here.

With that said, the main thing we love about the broadcast panel in Emercury is how it prioritizes the main features that you need. You can choose to either create a regular campaign, an A/B split campaign. To the side you have your folders which allows you to easily organize your drafts and templates, and then you have the list of all campaigns.

The really fun stuff begins once you enter into the campaign creation process 

Emercury decided to go with a wizard whereby you can easily create a campaign and get access to all the features and options you need, without getting overwhelmed. This is accomplished by first splitting the process into 4 steps.

But even then, within the different steps the most important features are put front and center, whereas the more advanced features are unveiled as you need them.

The first step involves creating the actual email (using the editor of your choice), and it includes everything you might expect, and then some more. Aside from allowing you to easily design the email and handle the copy, it also allows you to tweak personalization to your liking.

Aside from the basic merge tags that let you drop in bits of personal data (like first name, city, or custom field values), it also allows you to leverage “Smart Personalization”.

This is a pretty cool feature where you can literally have entire parts of the email look or show differently based on who’s viewing the email. That is to say you can set certain conditions, and based on which conditions the viewer meets, they will see different content.

In the second step is where you get to see the really cool extra features that broadcasters will love.

At first glance it seems simple because you just define the basics such as the subject line, and preheader text, however, it also provides a ton of extra features. All you have to do is click on the “Edit Advanced Options” button and see a plethora of extra features.

This includes enabling an automatic delivery reminder or permission reminder. These remind the subscriber either how they got on your list and/or that they need to add you to their address book, as a way of boosting deliverability.

Next, you will see a super useful feature that automatically adds anyone who opens the campaign to a specific list. An option to add google analytics tracking to the links inside of the email, an option that generates ECPM/CPA tracking code so you can see the ROI for each campaign. And finally, an ability to set the delivery stop time.

Aside from this it allows you to customize the footer if you want to for this specific campaign, as well as decide if this campaign will be public (shown on publisher’s site).

The third screen is where you get to leverage the power of your segments

It is a simple panel where you choose which list or segment you want to send the campaign to. And then, you also get to select suppression lists (contacts to be excluded from this campaign).

But the really cool feature is something that they call “virtual segments”. It is a special segment that is created for that specific campaign, and won’t show up in your “lists” panel. This is used mostly for the purpose of throttling a campaign and making sure that it sends in multiple steps. That is to say, it makes it so that not everyone gets the campaign at the same time.

This is a feature that is essential for those with bigger lists and serious email marketers who care about deliverability.

And finally, overview and content scoring

The final step is an overview of how your campaign is set up, and it has shortcuts to the main actions you might need. This includes the preview feature, if you want to take another look at the email without going backwards. It has the option to schedule a delivery, schedule a test send, or even send the campaign immediately, if you’re especially confident.

Autoresponder/Automation Feature

The automation feature is probably the best example about how Emercury tries to make things feel simple, and yet still offer a lot of power. Instead of overwhelming you with a ton of different modules, you’re presented with some really straightforward fundamental blocks.

This means that you can recreate a basic autoresponder in literally seconds from the moment you open the journey builder for the first time. However, at the same time it still offers some powerful features when you want to get fancier, you just need to enable them.

Some of our favorite modules include the “if” block which lets you define all sorts of cool logic about how the automation should flow. Including day and time targeting, as well the webhook module which allows you to to trigger actions in any external system.

However, the module that really stands out is the “Go to” module which we think hasn’t been seen on other platforms yet, at least not to our knowledge. It’s this really cool module where you can have the automation go to any previous step.

This is useful if for example someone has been sent an entire sequence, but hasn’t bought yet. You can simply insert a go-to step that takes buyers through the flow once again.

Templates

Emercury offers a growing library of templates. It’s not a huge library by any means, but it offers everything you need with classic, elegant, responsive templates that are a good choice for any brand. If you want to go super custom and match your brand exactly, they offer custom services where their team of designers can custom-design templates to match your brand.

Email Template Editor

Email Template Editor Options

✅ HTML WYSIWYG

✅ Drag and Drop

The drag and drop editor is another example of how Emercury balances power with simplicity. As you might expect, it gives you all the standard drag-and-drop functionality for building your emails visually. However, what makes it interesting is how it integrates with Emercury’s personalization features.

When you’re working with any text content in the editor, you get access to both basic merge tags and the Smart Personalization feature mentioned earlier. This means you can select any text block and either drop in basic subscriber data (like names or custom field values), or set up those conditional content rules we talked about in the broadcast section.

This is a good example of Emercury’s focus on ROI-driving features. Instead of overwhelming you with dozens of fancy-sounding options, they’ve focused on making it easy to do the things that actually impact your bottom line – like personalizing your content to different subscriber segments.

The integration is particularly well thought out. You won’t find yourself hunting through complex menus to find the personalization options. They’re right there when you’re editing text, which makes it practical to use these features in your day-to-day email creation process, rather than treating them as a special occasion thing.

List Management

Sending emails is only one half of the coin. If you have low quality list management, then no amount of sending features will help you. Fortunately the people behind Emercury seem to share that notion, as can be witnessed by their attention to list management features.

Adding contacts

When it comes to adding contacts, aside from the basics such as letting you build forms, integrations, and adding contacts manually, they also support an incoming webhooks feature not common on most platforms. With this you can essentially make it so that you can feed new data to your Emercury account, in real time, coming from other platforms.

In addition, they feature a full contact profile where you can at a glance see the assigned tags and all custom field values, as well as the “Message Center”, which displays the full messaging history with this contact.

Segmentation

Emercury seems to support every single way that you can imagine of organizing, segmenting and managing your contacts. It all seems to start with lists, which are the basic organizational unit for contacts. Each contact must belong to a list.

From there on you have multiple ways to differentiate contacts in even more granular ways, including via tags, smart segments, custom profile values and events.

As you might and should expect, when you send out a broadcast campaign you can choose one or multiple lists (or segments).

If you want to get super granular, you can use the advanced segment builder and create a segment based on any possible combination of tags, conditions, actions, events that you can imagine. And then when you do broadcast, proceed to choose any combination of segments or lists.

Of course, if you’re utilizing the automation builder, you can trigger a journey any time a lead enters a given segment or list. And even create “broadcasted journeys” which are something like a hybrid between a broadcast and an automated journey. They call this feature “Scheduled Automations for Existing Lists”.

Analytics

Emercury claims that its analytics and reporting features are one of the main reasons why a lot of email veterans are moving to their platform. If you’re overwhelmed with the reporting and analytics on other platforms, then Emercury might just be right for you.

It displays all the metrics you need in a simple and straightforward way which is simple to interpret at a glance. This makes it fun and easy to go and look at your reports each time you’re trying something new in your marketing. And that is how you grow and improve as a marketer. If this ease of use sounds good, then it might be right for you.

Support

One of the advantages of working with a medium-sized ESP is that you still get to deal with humans, and we see that advantage clearly displayed here. Whenever you reach out to support you will notice that there are no support chat bots, ready-made (copy-pasted) answers and runarounds that make no sense.

You’re dealing with actual humans who are inside the company and working right alongside the key players. As opposed to an outsourced support team following canned scripts, as you would with a larger more corporate ESP.

Pricing

The pricing is really interesting here, because it highlights the difference between those “in the know” and beginners who chase after flashy featurettes. If you look at the actual price per email sent, Emercury is far more affordable than those big platforms.

According to Emercury, their philosophy is that you pay for sending emails, not for features (unlike most other platforms). Their philosophy states that features should be available to everyone, and not use features as a pricing metric.

When they develop a feature, they try to make it available to all tiers. The only exception is if the feature is genuinely computationally expensive, in which case it differs from one plan to the next. Otherwise though, pricing is not related to features.

Now, if you’re experienced with email, you will know that most of your profit comes from using the staple foundational features and that deliverability impacts your profits far more than any fancy side-featurette. If you’re this person, Emercury pricing will appeal to you as you will get to make more profits, while spending less per email sent.

Pros

Feature development that focuses on ROI

If you read through the Emercury blog, you’ll notice a pattern. Their CEO is adamant about making it clear that their philosophy is that they give you what you need to make money off of email marketing.

This means that their approach is entirely different to platforms that try to lure you in with cool-sounding features that you’re either not going to use, or don’t make much of a difference.

Emercury states that they primarily cater to and serve the needs of email veterans, and all feature development is driven towards what their expert users need to boost ROI on email.

This isn’t to say that they don’t also add all kinds of fun and quality-of-life features, merely that their focus is heavily biased toward results, not what sounds cool on paper.

Simplicity of use versus overwhelm

One thing that you will notice is how “simple” Emercury seems when you first use it. This seems to flow directly from their philosophy of prioritizing the money-making features, as this is what they put front and center.

The interface is almost like a guide that gets you to focus on what matters in email marketing, making sure that you don’t get lost in overwhelm. Now, this isn’t to say that they don’t also have a lot of the extra features. Their interface is just designed in such a way that they are de-emphasized or enabled on a per-need basis.

If you ever feel overwhelmed trying other email marketing platforms, you might just want to try Emercury and see if your opinion changes. When everything is in front of you all at the same time, it can feel like an impossible task to master email marketing. However, when you realize that most of your results come from getting a few basics right, email marketing can become quite a bit easier.

A focus on human-based support

If you’ve used other SaaS offerings (email marketing or otherwise), you might be used to customer support that is frustrating. You might be used to obvious canned responses (even when you do reach an actual human), and conversations that go in circles. This is because most platforms outsource their customer service.

Emercury has an in-house customer service where you talk to members of the core team. That is to say they are intimately familiar with the product and how it works, as opposed to merely random people trained how to answer questions.

Fair pricing, not using features as blackmail

Another thing that the CEO of Emercury seems to emphasize quite often is their philosophy that features should be available to all. This is in contrast to many of the larger email marketing names that use “feature lock” as a way to get you to upgrade.

It’s typical with many of the services that we review to see a situation where you only need one small feature, but you have to upgrade to a higher tier that includes a volume of email you don’t actually need.

Emercury on the other hand bases its pricing on the number of emails sent, not number of features included. Almost every feature is included in every plan, and you only pay more in order to send more emails.

Cons

Less of the smaller or more experimental features

If you’ve grown accustomed to one of the smaller exotic features on a different platform, you might find that it doesn’t exist on Emercury. This is both good news and bad news, depending on how you view it. They seem intent on developing proven features that really move the needle, and don’t rush smaller and unproven features.

It’s good in the sense that it might help you focus on what actually gives results. It might be bad if you find that you have a habit of using one of these smaller features. We recommend giving it a test and finding out.

Final words

Emercury presents itself as a focused, deliverability-oriented ESP that prioritizes core features and ROI over flashy additions. Its streamlined interface, fair pricing model, and emphasis on human support make it particularly appealing to email marketing veterans who value substance over novelty. While it may not offer every experimental feature found on larger platforms, this intentional restraint appears to be a strategic choice rather than a limitation.

For businesses seeking an ESP that emphasizes what actually drives results in email marketing – deliverability, usable analytics, and core functionality – Emercury offers a compelling option. The platform’s philosophy of making features available across all tiers, coupled with its focus on human-based support, creates a refreshing alternative to the feature-gating common in the industry.

Whether Emercury is right for you ultimately depends on your priorities. If you value straightforward functionality, strong deliverability, and direct access to knowledgeable support over having every possible feature, it’s worth serious consideration. The platform seems particularly well-suited for experienced email marketers who want to focus on what drives actual results rather than getting lost in feature complexity.