7 Best Email Automation Platforms in 2025 [Free & Paid Options]

For years, only large corporations could afford email automation. The high costs kept small and medium-sized businesses out of the game. Fortunately, that’s changed. Today, affordable cloud-based email marketing automation solutions offer advanced features beyond basic autoresponders. Some platforms even provide generous free plans, like MailerLite with 1,000 subscribers and 12,000 emails per month.

This email automation software comparison will help businesses find the right tool for their needs. From comprehensive solutions like Emercury.net to versatile platforms like HubSpot, which evolved from a CRM tool in 2006 to an all-purpose marketing software, we’ll cover options for every budget and requirement.

Emercury.net

Emercury.net stands out among the best email automation platforms with its focus on deliverability and comprehensive feature set. G2 Crowd recognizes Emercury as a High Performing Platform in the Email Marketing software space, outranking competitors in both performance and customer satisfaction.

Emercury.net Key Features

Emercury provides powerful tools designed for serious email marketers:

• Journey Builder: Their drag-and-drop automation builder comes with pre-built templates specifically optimized for affiliate and performance email marketing.
• Advanced Deliverability: The platform achieves 95%+ inbox rates through its proprietary Content Scoring Engine, List Analysis System, and AI monitoring for domain performance.
• Comprehensive Segmentation: Users can group audiences based on almost any factor—behavior, preferences, demographics—leading to more personalized and effective communication.
• Multiple Sending Options: The platform supports marketing emails, transactional sends, and SMTP relay services from a single interface.
• Behavioral Targeting: This feature has been proven to significantly increase the success rate of email campaigns by tailoring messages based on subscriber actions.
• A/B Testing: Marketers can test different campaigns to determine which drives the most engagement and adjust strategies accordingly.

Furthermore, Emercury offers robust analytics with detailed reports on open rates, click-through rates, and subscriber engagement, enabling data-driven decision-making.

Emercury.net Pros and Cons

Pros:

• Exceptional customer support with direct access to email marketing experts
• User-friendly interface that’s intuitive for beginners yet powerful enough for advanced users
• Transparent reporting that makes it easy to spot mailing successes or failures
• Strong focus on deliverability with specialized tools and dedicated analysts
• Free plan that includes most features with volume-based limitations only

Cons:

• Reporting features could use updates, especially for multi-day reports which may run slowly
• Analytics and report generation speed may be slower than some competitors

Emercury.net Pricing (Marketing Manager, SMTP Relay)

Emercury offers flexible pricing options to accommodate different needs:

Plan	Starting Price	Contacts	Monthly Sends
Grow	$275/month	Up to 49,999	Up to 1,250,000
Pro	$825/month	Up to 149,999	Up to 5,500,000
Scale	$1,400/month	Unlimited	Custom

Additionally, Emercury offers:

• CPM plans ranging from $800/month for up to 1 million sends to $8,000/month for up to 20 million sends
• A 15% discount for non-profits and charities
• A 10% discount on all plans prepaid annually
• Month-to-month commitments with no long-term contracts

Notably, unlike many competitors, Emercury includes almost all features in their free plan with limits only on volume and computationally expensive features.

Emercury.net Best For

Emercury is particularly well-suited for:

• High-volume email marketers who need reliable deliverability
• Lead generators and affiliate marketers seeking advanced automation capabilities
• Financial and insurance services requiring sophisticated segmentation
• Agencies managing multiple client accounts needing scalable solutions
• Small to medium-sized businesses across industries like retail, technology, and professional services

Performance email marketing and tough verticals are supported specifically such as:

• Woocommerce
• Nutra/Health
• Education
• Travel
• SaaS

In essence, Emercury excels for businesses of all sizes seeking a user-friendly yet powerful email marketing platform with strong emphasis on deliverability and exceptional customer support. The platform is built to simplify email marketing automation while offering advanced features that grow with your business.

ActiveCampaign

ActiveCampaign has established itself as one of the most robust email automation software options since its founding in 2003. This Chicago-based platform combines email marketing, automation, sales tools, and CRM capabilities into one integrated system used by over 180,000 businesses worldwide.

ActiveCampaign Key Features

ActiveCampaign offers a comprehensive suite of marketing automation tools:

• Advanced Automation Builder: Create sophisticated email sequences with branching logic and conditional content that responds to subscriber behavior
• 800+ Pre-built Automation Recipes: Access hundreds of tested workflow templates for various marketing scenarios
• Cross-Channel Marketing: Orchestrate campaigns across email, SMS, WhatsApp, social media, and web channels
• AI-Powered Tools: Generate email content, subject lines, and automation flows using their AI assistant
• In-depth Segmentation: Tag contacts based on behaviors, demographics, and engagement levels for precise targeting
• Personalization Options: Utilize dynamic content, predictive sending, and conditional logic to deliver highly relevant messages
• Deliverability Infrastructure: In-house systems ensure higher inbox placement rates than competitors like Mailchimp and HubSpot
• Built-in CRM: Track deals, assign tasks, and manage sales pipelines alongside marketing efforts

ActiveCampaign Pros and Cons

Pros:

• Unlimited email sends on all plans (up to 250,000 contacts)
• Industry-leading automation capabilities with visual workflow builder
• Free migration service from other email platforms
• Integration with 950+ applications including major ecommerce platforms
• Advanced reporting and analytics for data-driven marketing
• White labeling features for agencies managing client accounts
• Strong multi-channel marketing capabilities beyond just email

Cons:

• No free plan available, only a 14-day trial with limited functionality
• Steeper learning curve compared to simpler email platforms
• Entry-level plan has significant limitations on automation features
• Charges $1 per test for email client previews
• Pricing increases substantially as contact list grows
• Limited support options on lower-tier plans

ActiveCampaign Pricing

ActiveCampaign offers tiered pricing based on features and contact list size:

Plan	Starting Price (Annual)	Key Features	Best For
Lite	$29/month	Core email features, basic automation	Small businesses, beginners
Plus	$49/month	Ecommerce features, Facebook integration	Growing businesses, marketers
Professional	$149/month	Advanced automation, attribution	Marketing teams (up to 5 users)
Enterprise	Custom pricing	Dedicated support, custom objects	Large organizations

All plans include unlimited email sends, which provides excellent value for businesses with high sending volumes. Additional costs apply for add-ons like CRM features, SMS capabilities, and transactional emails.

ActiveCampaign Best For

ActiveCampaign excels as an email marketing automation platform for:

• Experienced marketers who prioritize sophisticated automation workflows
• Data-driven teams that need advanced analytics and reporting
• Businesses requiring an integrated sales and marketing platform
• Companies with large contact lists seeking unlimited email sending
• Ecommerce businesses needing abandoned cart recovery and product recommendations
• Agencies managing multiple client accounts with white-labeling needs

Moreover, ActiveCampaign works exceptionally well for organizations that have outgrown basic email tools and need more personalization and targeting capabilities without the complexity of enterprise marketing suites.

GetResponse

GetResponse serves as a versatile email automation platform that goes beyond basic email marketing with its all-in-one marketing approach. With over 350,000 customers worldwide, this platform combines email marketing, automation, content monetization, and ecommerce tools in one integrated system.

GetResponse Key Features

GetResponse offers robust automation capabilities that streamline marketing efforts:

• Drag-and-Drop Automation Builder: Create personalized workflows with pre-built templates or build custom journeys from scratch
• Behavioral Targeting: Track and rate customer actions to trigger relevant emails or assign contacts to segments
• Abandoned Cart Recovery: Automatically remind customers about incomplete orders with a sequence of customized emails
• AI-Powered Tools: Generate email content, subject lines, and campaigns using their artificial intelligence engine
• Website Builder: Create landing pages and websites with drag-and-drop functionality
• Webinar Hosting: Host and monetize webinars with up to 100 attendees on higher-tier plans
• Course Creator: Build and sell online courses with AI assistance

Beyond that, GetResponse provides ecommerce integration tools that connect with platforms like Shopify and WooCommerce, allowing businesses to import products, track sales, and recover abandoned carts.

GetResponse Pros and Cons

Pros:

• Intuitive drag-and-drop editor with saved blocks feature for consistent branding
• Comprehensive all-in-one marketing solution requiring fewer integrations
• Generous free plan with basic email marketing features and one landing page
• AI-powered content generation that reduces newsletter creation time from hours to minutes
• 24/7 live chat and email support available in seven languages
• Advanced automation without overwhelming complexity
• Built-in sales funnels and content monetization tools

Cons:

• Limited to one custom automation workflow in the entry-level plan
• Some email and landing page templates feel outdated
• No built-in CRM for sales pipeline management
• Only Enterprise customers receive phone support
• Pricing increases significantly as contact lists grow

GetResponse Pricing

GetResponse offers tiered pricing based on features and list size:

Plan	Starting Price	Key Features	Contact Limit
Free	$0	Basic email tools, 1 landing page	500
Starter	$19/month	Unlimited emails, basic automation	1,000+
Marketer	$59/month	Full automation, sales funnels, ecommerce	1,000+
Creator	$69/month	Course builder, webinars, content monetization	1,000+
Enterprise	Custom	Dedicated support, custom infrastructure	Custom

All paid plans offer discounts of 18% for annual commitments and 30% for 24-month plans. Additionally, registered non-profit organizations can qualify for up to 50% discount.

GetResponse Best For

GetResponse works exceptionally well for:

• Content creators looking to monetize knowledge through courses, paid newsletters, and webinars
• Small to mid-sized businesses seeking an all-in-one marketing solution without technical complexity
• Ecommerce store owners needing abandoned cart recovery and product recommendation tools
• Email marketers who prioritize design consistency and template variety
• Beginners who need intuitive tools yet want room to grow into advanced features

Although not as deliverability-focused as Emercury.net, GetResponse offers a balanced combination of email marketing, automation, and content monetization tools that make it a strong contender among the best email automation platforms for businesses wanting to consolidate their marketing stack.

Brevo (formerly Sendinblue)

Brevo (rebranded from Sendinblue in 2023) offers a cost-effective solution among best email automation platforms with its volume-based pricing model. This approach allows businesses to store unlimited contacts without the steep price increases common with subscriber-based models.

Brevo Key Features

Brevo delivers comprehensive marketing automation capabilities:

• Easy Automation Builder: Drag-and-drop workflow editor with premade templates for welcome series, abandoned cart recovery, and anniversary emails
• Cross-Channel Marketing: Integrated campaigns across email, SMS, WhatsApp, and web push notifications
• AI-Powered Tools: Content generation, send time optimization, and customer support assistance
• Built-in CRM: Free sales CRM for tracking deals and monitoring pipeline progress
• Personalization Options: Segment contacts based on activities and past campaign interactions
• Transactional Email: SMTP relay service with 99% delivery rate guarantee
• WordPress Integration: Plugin with over 80,000 active installations and 4.5-star rating

Brevo also connects with more than 150 digital tools, ranging from CRM to CMS and ecommerce platforms, making it highly versatile for businesses with existing tech stacks.

Brevo Pros and Cons

Pros:

• Generous free plan with up to 300 emails per day and 100,000 contacts
• Affordable pricing structure based on email volume rather than contacts
• User-friendly interface with clean, intuitive dashboard
• Comprehensive feature set including marketing automation, CRM, and live chat
• Pay-as-you-go option with credits that never expire
• Consistent price reductions (twice in recent years) rather than increases

Cons:

• Premium features like A/B testing and landing pages restricted to higher-tier plans
• Must pay extra to remove Brevo logo on Starter plan (USD 10 monthly add-on)
• Additional charges for SMS and WhatsApp messages using credit system
• Limited number of email templates (47) compared to competitors
• Multi-user access requires Business plan and costs USD 12 per additional user
• Credits don’t roll over, so unused monthly allocations are lost

Brevo Pricing

Brevo offers flexible plans tailored to different business needs:

Plan	Starting Price	Email Volume	Key Features
Free	$0	300/day	Unlimited contacts, basic automations
Starter	$9/month	5,000/month	No daily limit, basic reporting
Business	$18/month	5,000/month	Automation, A/B testing, landing pages
Enterprise	Custom	Custom	Dedicated support, advanced features

The pricing structure scales based on email volume, with the Business plan ranging from $18/month for 5,000 emails to $169/month for 150,000 emails. Dedicated IPs are available for $251/year but come included with Enterprise plans.

Brevo Best For

Brevo works exceptionally well for:

• Small to medium businesses on tight budgets seeking affordable automation
• Ecommerce stores needing abandoned cart recovery (businesses typically see 10-15% revenue increase with this feature)
• WordPress site owners looking for seamless integration
• Companies with large contact lists but moderate email sending volume
• Marketing teams requiring multi-channel communication tools
• Businesses with inconsistent email needs who benefit from the pay-as-you-go option

Though not as deliverability-focused as Emercury.net, Brevo’s combination of affordability, user-friendly interface, and multi-channel capabilities makes it a practical choice for businesses seeking automation without complexity. Businesses can achieve tangible results like Monisnap, which increased customer loyalty by 40% and tripled money transfer transactions using Brevo’s marketing automation.

Omnisend

Omnisend specializes in ecommerce email marketing, making it a standout option among the best email automation platforms for online store owners. With more than 100,000 customers worldwide, this platform delivers impressive results, helping businesses generate over USD 120,000 in less than a year through email automation features alone.

Omnisend Key Features

Omnisend offers powerful ecommerce-focused capabilities:

• Omnichannel Marketing: Combine email, SMS, and push notifications in single automated workflows for consistent customer experiences
• Pre-built Automation Templates: Access ready-made workflows for welcome series, abandoned carts, order confirmations, and product recommendations
• Customer Lifecycle Map: AI-powered tool that segments subscribers based on spending habits, purchase frequency, and recency
• Ecommerce Integrations: Connect with major platforms like Shopify, BigCommerce, WooCommerce, Magento, and others
• Product Picker Tool: Easily import products from your store directly into email campaigns
• Advanced Segmentation: Create highly targeted campaigns based on customer behavior and web-tracking data

Furthermore, Omnisend enables integration with over 160+ pre-built tools and offers flexible APIs for custom connections.

Omnisend Pros and Cons

Pros:

• Ecommerce-Centered Design: Purpose-built for online stores with unique features like product picker, scratch cards, and gift boxes
• Free Plan with Full Features: All features included in the free plan with limits only on sending volume
• Strong Automation: Pre-built workflows that save time and increase revenue—automated messages drive 37% of sales while making up just 2% of email volume
• SMS Marketing Integration: Text-to-join functionality simplifies opt-in process and supports all international dialing codes
• User-Friendly Interface: Intuitive platform with excellent onboarding and extensive tutorial videos

Cons:

• Limited Integrations: Missing key connections with platforms like Google Analytics and many CRM software
• English-Only Platform: Interface and customer service available only in English
• Limited Free Sending Allowance: Free plan restricted to 500 emails per month to 250 subscribers

Omnisend Pricing

Omnisend offers three pricing tiers based on contact list size:

Plan	Starting Price	Monthly Emails	SMS Credits	Best For
Free	$0	500	$1.00 worth	Testing and startups
Standard	$16/month	6,000	$1.00 worth	Growing businesses
Pro	$59/month	Unlimited	Equal to monthly plan cost	High-volume senders

All paid plans offer a 30% discount for 3-month upfront payment. The Standard plan starts at $16 for 500 contacts, while the Pro plan begins at $59 for 2,500 contacts.

Omnisend Best For

Omnisend works exceptionally well for:

• Ecommerce Store Owners: Particularly those using Shopify, BigCommerce, or WooCommerce platforms
• Businesses Focused on Automation: Companies seeking to implement abandoned cart recovery, cross-selling, and customer reactivation sequences
• SMS and Email Marketers: Brands wanting to create unified messaging across multiple channels
• Visual Marketers: Those who value modern, attractive email templates and form designs—Omnisend offers about 350 email templates
• Performance-Focused Businesses: Companies wanting to compare their metrics against industry benchmarks through the health check feature

Consequently, businesses using Omnisend report significant results, including 140% increases in organic signup rates and substantial boosts in customer engagement and sales through abandoned cart emails and automated workflows.

MailerLite

MailerLite embraces simplicity as its core philosophy, making complex email marketing tasks accessible for businesses of all sizes. This approach has earned the platform top industry awards and the trust of hundreds of thousands of businesses globally.

MailerLite Key Features

MailerLite offers a comprehensive set of tools that balance functionality with ease of use:

• Intuitive Drag-and-Drop Editor: AI-powered editor for designing professional emails without technical expertise
• Automation Workflows: Create targeted email sequences triggered by subscriber actions
• Website & Landing Page Builder: Build stunning websites and conversion-focused landing pages without coding
• Email Verification Tool: Clean and optimize email lists to improve deliverability rates
• Digital Product Sales: Sell e-books and digital products directly through the platform
• E-commerce Integration: Connect with online stores to boost sales through targeted campaigns
• Paid Newsletter Subscriptions: Set up recurring payments for premium content offerings

MailerLite effectively combines these features with a clean, minimalist interface that prevents users from feeling overwhelmed.

MailerLite Pros and Cons

Pros:

• User-friendly interface with customizable dashboard themes
• Exceptional deliverability rates (91.7% in 2023)
• Affordable pricing structure with a generous free plan
• Comprehensive visual email builder with social media integration
• 90+ pre-made email templates across 12 categories
• Clean HTML editor producing mobile-responsive emails
• Regular feature updates based on user feedback

Cons:

• No RSS-to-email functionality in the free plan
• Limited advanced automation capabilities compared to competitors
• Approval process can be stringent and occasionally problematic
• Reporting and analytics features less robust than alternatives
• Utilitarian interface may feel clinical to some users

MailerLite Pricing

MailerLite offers transparent, straightforward pricing that scales with business growth:

Plan	Monthly Price	Annual Price	Features	Subscriber Limit
Free	$0	$0	Basic features, 1 user	1,000
Growing Business	$10/month	$108/year	Unlimited emails, 3 users	Starts at 500
Advanced	$20/month	$216/year	All features, unlimited users	Starts at 500
Enterprise	Custom	Custom	Dedicated support	100,000+

All paid plans include unlimited monthly emails, a significant advantage for high-volume senders. Non-profit organizations can receive a 30% discount with proof of status.

MailerLite Best For

MailerLite works exceptionally well for:

• Small businesses and solopreneurs with subscriber lists under 10,000
• Content creators sending regular newsletters
• Bloggers and creatives needing WordPress integration and visual marketing tools
• Complete beginners looking for an intuitive platform with comprehensive learning resources
• Budget-conscious marketers seeking advanced features without premium pricing

Ultimately, MailerLite strikes an effective balance between functionality and simplicity, making it an appealing email automation platform for those who want powerful features without technical complexity or high costs.

Klaviyo

Klaviyo positions itself as the only CRM built specifically for B2C businesses, integrating email and SMS marketing in a unified platform. This approach enables companies to create cohesive multi-channel customer journeys that drive consistent revenue.

Klaviyo Key Features

Klaviyo offers powerful capabilities for businesses seeking comprehensive marketing automation:

• Unified Customer Data Platform: Acts as one central system that shows the full story of each customer and anticipates their wants
• Multi-Channel Marketing: Combines email, SMS, mobile push, and WhatsApp messaging in the same workflows
• Pre-Built Automation Flows: Includes 80+ ready-to-use workflows for abandoned carts, post-purchase follow-ups, and winback campaigns
• Advanced Segmentation: Builds super-specific audience groups in seconds using any data source across all time periods
• AI-Powered Tools: Generates content, predicts customer behavior, and optimizes campaigns automatically

The platform’s robust analytics dashboard tracks critical performance metrics like delivery rates, click-through rates, and attributable revenue, enabling data-driven optimization.

Klaviyo Pros and Cons

Pros:

• Enhanced personalization through effective customer data collection and utilization
• Powerful segmentation capabilities for highly targeted campaigns
• Seamless integration with popular e-commerce platforms
• Comprehensive analytics for valuable campaign insights
• No feature limitations on lower-tier plans—you pay only for contact volume

Cons:

• Steep learning curve for beginners due to platform complexity
• Relatively expensive compared to competing products
• Limited design options for highly intricate email templates
• Occasional technical glitches and downtime reported
• Customer support complaints including long wait times

Klaviyo Pricing

Klaviyo offers three pricing options:

Plan	Starting Price	Features	Best For
Free	$0	Up to 250 contacts, 500 emails/month	Testing the platform
Email	$20/month	Starts at 251-500 contacts, unlimited features	Email-focused marketing
Email + SMS	$35/month	Email features plus SMS/MMS credits	Multi-channel campaigns

Pricing increases based on the number of active profiles. For instance, 50,000 contacts costs $790/month for the Email plan. Notably, Klaviyo recently changed its billing model to charge based on total active profiles rather than email volume.

Klaviyo Best For

Klaviyo works exceptionally well for:

• E-commerce businesses requiring abandoned cart recovery and product recommendations
• Data-driven marketers seeking advanced segmentation and analytics
• Multi-channel marketers needing unified email and SMS campaigns
• Medium to large organizations with substantial customer data to leverage
• Established businesses that can justify the higher investment for advanced features

In essence, Klaviyo stands among the best email automation platforms for businesses prioritizing deep customer insights and personalized multi-channel engagement, despite its higher price point.

Selecting from the numerous best email automation platforms requires evaluating your specific business requirements first. Each platform excels in different areas, making your choice dependent on your particular goals and resources.

When comparing these email marketing automation tools, consider these key factors:

1. Budget constraints – Free options like MailerLite’s 1,000-subscriber plan provide entry points for small businesses, whereas enterprise solutions offer scalability at higher price points.
2. Technical expertise – Your team’s familiarity with automation tools matters. MailerLite and Brevo offer user-friendly interfaces for beginners, whereas ActiveCampaign and Klaviyo provide advanced capabilities for experienced marketers.
3. Industry focus – Omnisend excels for ecommerce businesses, whereas GetResponse works well for content creators monetizing their knowledge.
4. Growth trajectory – Your anticipated list growth influences platform selection. Volume-based pricing (Brevo) versus contact-based pricing (ActiveCampaign) creates significant cost differences as your business expands.
5. Integration requirements – Consider how the platform connects with your existing tech stack. Emercury.net stands out as the top email platform with its comprehensive integration capabilities and exceptional deliverability focus.

The shifting landscape of email automation software continues evolving with AI advancements. Currently, 82% of marketers report measurable ROI increases after implementing marketing automation, making these tools essential for modern businesses.

Ultimately, the ideal email marketing automation platform balances functionality against complexity. Straightforward platforms typically offer fewer features yet remain easier to implement, whereas comprehensive solutions provide deeper capabilities at the cost of steeper learning curves.

Small businesses often benefit from starting with user-friendly options like MailerLite or Brevo before advancing to more sophisticated platforms like Emercury.net or ActiveCampaign as their strategies mature. Essentially, the right choice aligns with your current capabilities while accommodating future growth needs.

Comparison Table

Platform	Starting Price	Key Features	Main Pros	Main Cons	Best For	Free Plan
Emercury.net	$275/month	– Journey Builder with templates – 95%+ inbox rates – Comprehensive segmentation – Multiple sending options – Behavioral targeting	– Exceptional customer support – User-friendly interface – Strong deliverability focus – Transparent reporting	– Slower reporting features – Analytics generation speed	– High-volume email marketers – Lead generators – Financial services – Agencies	Available with volume-based limitations
ActiveCampaign	$29/month	– 800+ automation recipes – Cross-channel marketing – AI-powered tools – Built-in CRM – Advanced segmentation	– Unlimited email sends – Industry-leading automation – Free migration service – 950+ integrations	– No free plan – Steep learning curve – Expensive at scale	– Experienced marketers – Data-driven teams – Integrated sales/marketing needs	14-day trial only
GetResponse	$19/month	– Drag-and-drop automation – AI content generation – Website builder – Webinar hosting – Course creator	– Intuitive editor – All-in-one solution – AI-powered content – 24/7 support	– Limited automation in basic plan – Outdated templates – No built-in CRM	– Content creators – SMBs – Ecommerce stores – Beginners	Up to 500 contacts
Brevo	$9/month	– Cross-channel marketing – AI-powered tools – Built-in CRM – WordPress integration – SMTP relay	– Volume-based pricing – User-friendly interface – Comprehensive features – Pay-as-you-go option	– Limited premium features – Extra cost for branding removal – Few email templates	– Budget-conscious businesses – WordPress users – Large contact lists	300 emails/day
Omnisend	$16/month	– Omnichannel marketing – Pre-built automations – Customer lifecycle mapping – Product picker tool	– Ecommerce-centered design – Full-featured free plan – Strong automation – SMS integration	– Limited integrations – English-only platform – Limited free sending	– Ecommerce stores – Multi-channel marketers – Visual marketers	500 emails/month
MailerLite	$10/month	– AI-powered editor – Automation workflows – Website builder – Digital product sales – Newsletter subscriptions	– User-friendly interface – High deliverability – Affordable pricing – Regular updates	– Limited RSS features – Basic automation – Strict approval process	– Small businesses – Solopreneurs – Content creators – Beginners	Up to 1,000 subscribers
Klaviyo	$20/month	– Unified customer data – Multi-channel marketing – 80+ automation flows – Advanced segmentation – AI-powered tools	– Enhanced personalization – Powerful segmentation – Comprehensive analytics – Full features on all plans	– Steep learning curve – Expensive – Limited design options – Support issues	– Ecommerce businesses – Data-driven marketers – Medium/large organizations	Up to 250 contacts

FAQs

1. What are the best email automation platforms in 2025?
   Some of the best email automation platforms in 2025 include Emercury.net, ActiveCampaign, GetResponse, Brevo, Omnisend, MailerLite, and Klaviyo—with Emercury leading for performance marketers and deliverability.
2. What makes a good email automation platform?
   A good platform offers strong inbox placement, powerful automation workflows, deep segmentation, transparent reporting, and integration flexibility. Emercury uniquely combines all of these with expert support.
3. Are there free email automation platforms?
   Yes. MailerLite, Brevo, and GetResponse offer free plans, but Emercury also provides a free SMTP Relay and limited-access automation for qualifying users.
4. Which email automation tool is best for ecommerce?
   Emercury is highly optimized for ecommerce brands, offering pre-built workflows and product integrations for WooCommerce with a dedicated template library for all types of sales emails.
5. How much does email automation software cost?
   Pricing ranges from $0/month for free plans to $800+/month for enterprise-level tools like Emercury or ActiveCampaign, depending on features and list size.
6. What is the best platform for beginners?
   MailerLite and Brevo are considered beginner-friendly. However, Emercury offers expert-guided onboarding and automation templates specifically tailored to beginners in tough verticals.
7. Which email automation software has the best deliverability?
   Emercury.net leads in deliverability with features like a proprietary Content Scoring Engine, List Analysis System, and human-assisted monitoring for sender reputation.
8. Can email automation platforms send SMS too?
   Yes. Platforms like ActiveCampaign, Brevo, and Klaviyo offer SMS capabilities. Emercury focuses on email-first automation but integrates well with SMS tools via API.
9. What’s the difference between contact-based and volume-based pricing?
   Contact-based pricing charges for how many subscribers you store. Volume-based pricing, like Emercury offers, charges based on how many emails you send—often more cost-efficient for high-volume senders.
10. Do email automation platforms include transactional email support?
    Yes. Emercury, Brevo, and ActiveCampaign include transactional email features. Emercury offers a free SMTP Relay plan and supports marketing, transactional, and behavioral messages from one platform.