The best Sendinblue alternatives in 2026 are Emercury for high-volume senders who need hands-on deliverability support, MailerLite for budget email marketing, Klaviyo and Omnisend for ecommerce, ActiveCampaign for advanced automation, Kit for creators, and Mailgun for developer-led transactional email. Sendinblue rebranded as Brevo in 2023, and its 2026 plan structure changed what each tier includes. This guide compares 11 alternatives on pricing model, deliverability support, automation, and real limitations, using pricing checked against vendor pages in September 2026.
Disclosure: Email Platform Review and Emercury operate within the same company group. Emercury is scored on the same published criteria as every other platform in this guide, and its limitations are listed in full.
Key Takeaways
- Brevo is still Sendinblue. The company rebranded from Sendinblue to Brevo in 2023. Every “Sendinblue alternative” is a Brevo alternative.
- Brevo’s entry price is low, but unlimited automation starts on Standard. Brevo’s free plan includes automation for up to 2,000 contacts, and its Standard plan card at $18/mo is the first paid tier that lists unlimited multi-step workflows, A/B testing, and a landing page.
- Pricing models differ more than prices. Brevo bills by email volume. MailerLite, Mailchimp, Kit, and ActiveCampaign bill by list size. Emercury offers subscriber-based and CPM (per-send) pricing models.
- Dedicated IPs sit at very different tiers. Brevo lists a dedicated IP on its Enterprise plan card. Emercury includes one from its Pro plan at $825/mo.
- No single alternative wins every use case. Match the tool to the reason you are leaving Brevo, then check the limitation that matters most to you.
Quick Verdict: Pick Emercury if volume and inbox placement are the problem. Pick MailerLite if price and simplicity are the problem. Pick Klaviyo or Omnisend if ecommerce depth is the problem. Pick ActiveCampaign if automation depth is the problem. Pick Mailgun if you mainly send transactional email through an API.
Table of Contents
Sendinblue Alternatives Compared at a Glance
The 11 Sendinblue alternatives below differ most on pricing model, entry cost, and how much deliverability help you get before the enterprise tier. Prices are monthly list prices unless noted.
| # | Tool | Best Fit | Pricing Model | Free Plan | Paid From | Deliverability Support | Key Limitation |
| 1 | Emercury Email Marketing Manager | High-volume senders, lead gen, affiliates | Contacts + monthly sends | Free account to explore core features | $275/mo (Grow) | Delivery analyst and dedicated IP from Pro ($825/mo) | No plan between free and $275 |
| 2 | MailerLite | Budget email marketing, creators | Subscribers | 250 subscribers, 2,500 emails/mo | $12/mo (Comfort) | Dedicated IP add-on on Enterprise (200K+) | No native SMS or CRM |
| 3 | Mailchimp | Beginners, integration-heavy stacks | Contacts | 250 contacts, 500 sends/mo | $13/mo (Essentials) | Not confirmed | Advanced automation needs Standard |
| 4 | Klaviyo | Ecommerce at scale | Active profiles | 250 profiles, 500 sends/mo | $20/mo (Email) | Requires plan review | Cost climbs steeply past 10,000 profiles |
| 5 | Omnisend | Small and mid-size online stores | Contacts | 250 contacts, 500 emails/mo | $16/mo | Not confirmed | SMS requires Pro for new customers |
| 6 | ActiveCampaign | Advanced automation and CRM | Contacts | No (14-day trial) | $15/mo annual, $19 monthly | Not confirmed | CRM, SMS, WhatsApp are add-ons |
| 7 | Kit | Creators and paid newsletters | Subscribers | Up to 10,000 subscribers | $39/mo (Creator) | Not confirmed | Free plan forces Creator Network recommendations |
| 8 | GetResponse | Webinars, funnels, courses | Contacts | 500 contacts, 2,500 emails/mo | $19/mo | Not confirmed | Unlimited workflows need Marketer plan |
| 9 | HubSpot Marketing Hub | CRM-led B2B teams | Seats + marketing contacts | 1,000 contacts, 2,000 sends/mo | $20/seat (Starter) | Not confirmed | Workflows start at $890/mo Professional |
| 10 | Moosend | Low-cost automation | Subscribers | No (30-day trial) | $9/mo | Not confirmed | No SMS, WhatsApp, or CRM |
| 11 | Mailgun | Developers, transactional API | Email volume | 100 emails/day | $15/mo (Basic) | Dedicated IP add-on | Not a campaign-first marketing tool |
Comparison Summary: Most platforms on this list have a permanent free plan, but each is smaller or differently shaped than Brevo’s free plan with up to 100,000 contacts and 300 emails per day. Kit allows unlimited broadcasts to 10,000 subscribers, and Emercury allows more monthly sending (12,000 against Brevo’s roughly 9,000), but none match Brevo’s stored-contact ceiling. The alternatives win on specific jobs, not on free-plan size.
Brevo Pricing in 2026: What Sendinblue Costs Today
Brevo prices its marketing platform by monthly email volume, with five tiers on its pricing page: Free, Starter, Standard, Professional, and Enterprise. Knowing the current tiers tells you exactly which gap an alternative must fill.
| Brevo Plan | Monthly Price (USD) | What the Plan Card Adds |
| Free | $0 | Up to 300 emails per day (pricing page) |
| Starter | From $9 | From 5,000 emails/mo, drag-and-drop editor, segmentation, forms, basic reporting, email support |
| Standard | From $18 | Unlimited multi-step marketing automation, A/B testing, advanced reporting, send time optimization, 1 landing page, no Brevo logo |
| Professional | From $499 | From 150,000 emails/mo, WhatsApp, 10 seats, phone support, 3 hours/year of Deliverability Specialist support |
| Enterprise | Custom (US pricing listed from $2,499) | Dedicated IP, SSO, custom objects, CSM support |
Source: Brevo pricing page, checked September 2026.
Three details drive most switching decisions. First, Standard is the first paid card that lists unlimited multi-step automation workflows, so the entry price for unrestricted automation is $18, not $9. Second, Brevo’s calculator notes that Standard supports up to 1 million emails per month and Professional up to 10 million. Third, transactional email via API and SMTP is included on all Brevo plans, which matters if you plan to split marketing and transactional sending.
Why Do Users Look for Sendinblue Alternatives?
Users leave Brevo for five recurring reasons: account suspensions, shared-IP deliverability concerns, support access on lower tiers, the cost of automation and seats, and missing commerce or creator features. The first three come up repeatedly in public reviews. Community reviews are not proof of platform-wide behavior, but they show what buyers worry about.
My Account Got Suspended After My First Campaign
Account suspension is the most repeated complaint. Reviewers on Trustpilot and Capterra describe campaigns paused after importing older lists or after sudden volume spikes. In one public reply, Brevo explained that its filters paused sends after a volume spike to protect the reputation of its shared IP infrastructure.
What to do: Switching platforms does not remove suspension risk, because every ESP polices list quality. Before switching, clean the list and plan a warm-up. Platforms that assign a person to review your ramp-up reduce surprises. Emercury, for example, offers a customized ramp-up with its delivery specialists.
Our Delivery Rate Dropped After We Moved to Brevo
Deliverability complaints usually trace back to list quality, authentication, or shared-IP reputation. Software Advice’s review summary lists suspensions, unclear block reasons, and slow support among the recurring issues. Brevo lists a dedicated IP on its Enterprise plan card, so most self-serve Brevo accounts send from shared infrastructure.
We Cannot Reach Anyone When Sends Fail
Support access depends on tier. Brevo’s Starter plan lists email support, and phone support appears on Professional at $499/mo. Teams that send business-critical email often want a named contact earlier.
Automation and Extra Seats Cost More Than Expected
The $9 Starter card does not list the unlimited multi-step automation, A/B testing, and landing page that Standard adds at $18. EmailToolTester also flags expensive multi-user access as a Brevo weakness.
Brevo Cannot Sell Our Products or Run Our Store Flows
Brevo is a multichannel marketing and CRM suite, not a creator commerce tool. EmailToolTester notes that Brevo cannot sell digital products and has limited ecommerce reporting, while MailerLite, Kit, and GetResponse offer built-in selling tools.
How We Evaluated Brevo Alternatives
EPR scored each Sendinblue alternative on seven criteria that map to the reasons buyers leave Brevo. Each criterion is tied to published vendor data, not vendor claims about results.
| Criterion | What We Checked | Why It Matters for Brevo Switchers |
| Pricing model | Contacts, sends, profiles, or seats | Decides whether your bill tracks list growth or send frequency |
| Entry cost for automation | First plan with multi-step workflows | Brevo’s automation starts at $18 on Standard |
| Deliverability support | Dedicated IP tier, named analyst, warm-up help | Shared-IP concerns drive many exits |
| Support access | Channels by tier | Suspensions and failures need fast human help |
| Channel coverage | Email, SMS, WhatsApp, transactional | Brevo covers many channels, so gaps matter |
| Commerce and creator tools | Product sales, ecommerce triggers | Brevo’s weakest area |
| Documented limitations | Plan caps, add-ons, gated features | Prevents a second migration |
We did not run inbox placement tests for this guide. Where we reference deliverability testing, the source is named. We do not publish vendor-claimed deliverability percentages.
Listing order: The order reflects fit for Brevo users whose main problem is sending volume and deliverability, followed by the most common alternative use cases. It is not a universal ranking.
The 11 Best Sendinblue Alternatives Reviewed
Each review below covers best fit, current pricing, where the tool beats Brevo, where Brevo still wins, and the limitation you should check before switching.
1. Emercury Email Marketing Manager: Best for High-Volume Senders Who Need Deliverability Support
Emercury is a marketing ESP built for senders who mail large lists often and want people, not chatbots, managing their deliverability. Its published plans price contacts and monthly sends together.
Pricing Snapshot:
| Plan | Price | Contacts | Monthly Sends | Notable Inclusions |
| Free | $0 | Up to 2,000 | Up to 12,000 | Core platform features, no credit card required, no Smart Segments |
| Grow | $275/mo | Up to 49,999 | Up to 500,000 | A/B testing, site and event tracking, 1 Smart Segment, 50,000 email validations, ticket and chat support |
| Pro | $825/mo | Up to 149,999 | Up to 1,500,000 | Delivery analyst, dedicated IP, failover IPs, customer success manager, phone support, 5 Smart Segments |
| Scale | $1,400/mo | Unlimited | Up to 2,000,000 (custom volumes available) | Dedicated delivery analyst, ECPM Reporting, uptime SLA, unlimited users, 20 Smart Segments |
Source: Emercury pricing page and Forever Free page, checked September 2026. All paid plans are month-to-month, with a 15% nonprofit discount.
Core features on every plan: Emercury’s pricing page lists broadcast messaging, multistep email automation, the Journey Builder, advanced segmenting, suppression management, and dynamic template and HTML editors as base features on all plans. The platform also includes Smart Personalization for conditional content, event-based triggers through the Journey Builder, Content Scoring to help reduce spam likelihood, Virtual Segments and Smart Segments, Scheduled Automations for Existing Lists, Incoming Webhooks, a Message Center with full messaging history per contact, an AI subject line generator, and an AI email copywriter (feature overview).
Where Emercury beats Brevo:
- Deliverability staffing arrives earlier. Emercury Pro includes a delivery analyst and a dedicated IP at $825/mo. Brevo lists a dedicated IP on Enterprise and 3 hours per year of Deliverability Specialist support on Professional.
- IP warm-up support is built into onboarding. Emercury’s pricing FAQ describes shared, dedicated, and hybrid sending environments and a customized ramp-up with its delivery specialists.
- List Hygiene is included from Pro. Emercury’s List Hygiene removes risky addresses such as traps, bots, seeds, and complainers, which addresses the list-quality issues behind many suspensions. Pro and Scale include a monthly List Hygiene allowance; on Grow it is an additional service.
- Human support. Emercury’s positioning centers on an in-house support team of email experts, with phone support from Pro.
- Revenue reporting. ECPM Reporting tracks revenue per subscriber, which suits lead-gen and affiliate senders who judge email in dollars.
Where Brevo still wins:
- Brevo has a $9 Starter step between free and serious volume. Emercury goes straight from its free plan to $275/mo, with nothing in between.
- Brevo includes SMS, WhatsApp, live chat, and a sales CRM. Emercury’s published plan features focus on email.
- Brevo includes transactional email on all plans. Emercury handles transactional sending through its separate SMTP Relay product, which has a free tier of 3,000 emails per month or 100 per day and RESTful email APIs.
Limitations: A list that outgrows the free plan’s 2,000 contacts has no low-cost step up; the next plan is $275/mo. Grow includes one Smart Segment and ticket and chat support only, and List Hygiene is an extra service below Pro. The registration process requires a business email address and domain verification before sending.
EPR Verdict: Emercury is the strongest fit on this list for Brevo users sending hundreds of thousands of emails per month who want a delivery analyst and dedicated IP without an enterprise contract. It is not a budget tool and not a multichannel suite. Small lists and SMS-heavy teams should look at MailerLite, Omnisend, or stay on Brevo.
Read the full Emercury review on EPR for feature depth by plan.
2. MailerLite: Best Budget Sendinblue Alternative for Simple Email Marketing
MailerLite is the best budget alternative for small businesses and creators who want clean email marketing with subscriber-based pricing. It fits Brevo users who dislike paying more as they send more.
Pricing Snapshot: MailerLite’s Free plan covers 250 subscribers and 2,500 emails per month. Comfort starts at $12/mo and allows 10 times your subscriber tier in monthly emails. Power starts at $25/mo with unlimited emails and seats. Enterprise covers 200,000+ subscribers.
Where MailerLite beats Brevo:
- Predictable billing for frequent senders. MailerLite bills by active subscribers, not sends, and Power removes the monthly email cap.
- Selling tools. It supports digital products, paid newsletters, and bookings inside the platform.
- Deliverability tooling. In EmailToolTester’s testing, MailerLite offered slightly more deliverability support than Brevo, including full authentication.
Where Brevo still wins: Brevo’s free plan stores far more contacts. Brevo also includes SMS, WhatsApp, live chat, a sales CRM, and transactional email. MailerLite routes transactional email to its separate MailerSend product.
Limitations: The free plan is small after the 2026 cut. Comfort caps automations at 50 and landing pages at 10. A dedicated IP is only an Enterprise add-on.
EPR Verdict: MailerLite is the default pick for Brevo users with under 10,000 subscribers who want lower, flatter bills and built-in selling.
3. Mailchimp: Best for Beginners Who Need Integrations
Mailchimp is the most familiar email marketing brand and the easiest landing spot for teams that depend on third-party integrations. It suits beginners who value a polished builder over price.
Pricing Snapshot: Mailchimp’s Free plan includes 250 contacts and 500 sends per month, with a daily limit of 250. Essentials starts at $13/mo for 500 contacts, Standard at $20/mo, and Premium at $350/mo. Essentials allows monthly sends of 10 times your contact limit.
Where Mailchimp beats Brevo: Mailchimp has more than 300 native integrations and stronger ecommerce revenue reporting, plus social and ad tools.
Where Brevo still wins: Brevo’s free plan is far larger. Mailchimp’s multi-step automation needs Standard, and Essentials is limited to four-step flows. Mailchimp bills by contacts, so large, infrequently mailed lists cost more.
Limitations: If you exceed 250 contacts on the free plan, sending is placed on hold until you upgrade.
EPR Verdict: Choose Mailchimp for ease and ecosystem, not for cost. Budget-focused Brevo users usually get more from MailerLite.
4. Klaviyo: Best for Ecommerce Brands at Scale
Klaviyo is the ecommerce specialist for stores that live on purchase data, predictive analytics, and combined email and SMS flows. It suits Shopify and WooCommerce brands with meaningful order volume.
Pricing Snapshot: Klaviyo’s free tier covers 250 active profiles and 500 sends per month. The Email plan starts at $20/mo for 251 to 500 profiles, and Email + SMS starts around $35/mo. Since February 2025, Klaviyo bills on active profiles, including contacts you have not emailed recently.
Where Klaviyo beats Brevo: Deeper ecommerce integrations, predictive analytics such as customer lifetime value and churn risk, and store-level revenue reporting.
Where Brevo still wins: Brevo is cheaper for large lists because it bills by sends. Klaviyo’s Email plan reaches $400/mo at 10,001 to 25,000 profiles.
Limitations: Non-ecommerce businesses get little value from Klaviyo’s data model. Profile-based billing makes list hygiene a cost-control task.
EPR Verdict: The right Brevo alternative for revenue-focused stores. Overkill for B2B, services, and newsletters.
5. Omnisend: Best for Small and Mid-Size Online Stores
Omnisend is the more accessible ecommerce option for stores that want email, SMS, and push in one tool at a lower price than Klaviyo.
Pricing Snapshot: Omnisend’s free plan covers 250 contacts and 500 emails per month, and paid plans start at $16/mo. Under current pricing, new customers need the Pro plan for SMS.
Where Omnisend beats Brevo: It generates unique discount codes for Shopify, BigCommerce, and WooCommerce and offers store-focused product recommendations.
Where Brevo still wins: Brevo includes CRM, transactional email, live chat, and WhatsApp, and offers SMS without Omnisend’s Pro requirement.
Limitations: Free-plan workflows, A/B testing, and advanced segmentation require a paid plan.
EPR Verdict: A strong fit for growing stores that find Klaviyo too expensive.
6. ActiveCampaign: Best for Advanced Automation and Sales Pipelines
ActiveCampaign is the automation-depth pick for Brevo users who have outgrown basic if/then workflows. It suits B2B teams running long nurture sequences tied to a CRM.
Pricing Snapshot: At 1,000 contacts, Starter costs $19/mo monthly or $15/mo annually, Plus $59 or $49, Professional $99 or $79, and Enterprise $179 or $145. There is no free plan, only a trial. CRM, SMS, WhatsApp, and transactional email are separate add-ons.
Where ActiveCampaign beats Brevo: Its workflow builder supports far more triggers, conditions, branching, and actions, plus predictive sending and deeper behavioral targeting.
Where Brevo still wins: Brevo has a free plan and lower total cost. ActiveCampaign’s Starter plan is limited to five actions per automation, so real automation work starts on Plus.
Limitations: Add-ons raise the real bill. Contact-based pricing climbs as lists grow.
EPR Verdict: Choose ActiveCampaign when workflow logic is the bottleneck, not price.
7. Kit: Best for Creators and Newsletter Businesses
Kit (formerly ConvertKit) is built for creators whose audience is the business. It suits writers, podcasters, and course sellers who want to grow and monetize a list.
Pricing Snapshot: Kit’s free Newsletter plan supports up to 10,000 subscribers with unlimited broadcasts. The paid Creator plan starts at $39/mo for up to 1,000 subscribers on monthly billing. Brevo’s guide reports a 3.5% + 30¢ transaction fee on sales made through Kit.
Where Kit beats Brevo: Paid newsletters, digital products, subscriptions, sponsorship tools, and the Creator Network for cross-promotion.
Where Brevo still wins: Transactional email, CRM, live chat, SMS, and WhatsApp. Kit’s free plan also makes Creator Network recommendations compulsory.
Limitations: The free plan includes one sequence and one basic automation. Creator pricing is higher than Brevo’s entry tiers.
EPR Verdict: The best Brevo alternative for creator monetization. Not a fit for ecommerce or multichannel teams.
8. GetResponse: Best for Webinars, Funnels, and Courses
GetResponse combines email marketing with webinars, conversion funnels, and course selling. It suits coaches and info-product businesses.
Pricing Snapshot: The free plan allows 500 contacts and 2,500 emails per month, and paid plans start at $19/mo for 1,000 subscribers.
Where GetResponse beats Brevo: A conversion funnel builder with 30+ templates, a built-in webinar platform, and course and premium newsletter tools.
Where Brevo still wins: Automation value. GetResponse Starter includes one custom automation workflow, and unlimited workflows need the Marketer plan.
Limitations: Webinar and funnel tools add learning curve for email-only users.
EPR Verdict: Pick GetResponse only if webinars or funnels are part of your sales motion.
9. HubSpot Marketing Hub: Best for CRM-Led B2B Teams
HubSpot is the choice when email must live inside a full CRM with sales, service, and reporting. It suits B2B teams that already run pipelines in HubSpot.
Pricing Snapshot: HubSpot’s free tools allow 2,000 emails per month and 1,000 marketing contacts. Starter costs $20 per seat per month. Marketing Hub Professional costs $890/mo on monthly billing or $800/mo annually, includes 3 seats and 2,000 contacts, and adds a mandatory $3,000 onboarding fee.
Where HubSpot beats Brevo: A far more advanced CRM, pipeline reporting, and revenue attribution.
Where Brevo still wins: Cost. HubSpot’s workflows and A/B testing are Professional-only, so automation costs roughly 50 times Brevo Standard’s entry price.
Limitations: Contact tiers and seats bill separately on top of the base price.
EPR Verdict: Worth it only if CRM depth is the reason you are leaving Brevo.
10. Moosend: Best Low-Cost Alternative With Automation Included
Moosend is a low-cost email platform with automation, landing pages, and strong reporting. It suits small businesses that want automation without Brevo’s Standard-tier jump.
Pricing Snapshot: Moosend starts at $9/mo for 500 subscribers with unlimited email sends and offers a 30-day trial instead of a free plan. Constant Contact acquired Moosend in 2025, and it still operates as a standalone platform.
Where Moosend beats Brevo: Built-in countdown timers and ecommerce AI tools such as product recommendations at a lower tier than Brevo’s Professional plan.
Where Brevo still wins: Moosend has no built-in SMS, WhatsApp, live chat, or sales CRM, and no permanent free plan.
Limitations: Fewer native integrations than larger platforms.
EPR Verdict: A practical budget pick for automation-first small businesses.
11. Mailgun: Best for Developers and Transactional Email
Mailgun is an email API and SMTP relay for developers. It fits Brevo users whose main workload is transactional email triggered by an app.
Pricing Snapshot: Mailgun offers a free plan of 100 emails per day. Paid plans run Basic $15/mo (10,000 emails), Foundation $35/mo (50,000), and Scale $90/mo (100,000), with additional dedicated IPs at $59/mo.
Where Mailgun beats Brevo: API-first sending, inbound email routing, and validation services.
Where Brevo still wins: Campaign creation, automation, CRM, and multichannel marketing in one interface.
Limitations: Mailgun is not a campaign-first tool for marketers.
EPR Verdict: Choose Mailgun, or Emercury SMTP Relay, when transactional reliability matters more than campaign features. EPR’s guide to SMTP relay vs email service provider explains the split.
Sendinblue Alternatives Pricing Comparison
Sendinblue alternatives charge in four ways: by contacts, by active profiles, by emails sent, or by contacts and sends together. The same list can cost very different amounts depending on how often you mail it.
| Platform | Billing Unit | Free Plan | Entry Paid Plan | Automation Access |
| Brevo (reference) | Emails sent | 300 emails/day | $9/mo Starter | Free (up to 2,000 contacts); unlimited on $18/mo Standard |
| Emercury | Contacts + sends | 2,000 contacts, 12,000 emails | $275/mo Grow (49,999 contacts, 500K sends) | Grow (base feature) |
| MailerLite | Active subscribers | 250 subs, 2,500 emails | $12/mo Comfort | Free (3 automations, 5 steps) |
| Mailchimp | Contacts | 250 contacts, 500 sends | $13/mo Essentials | $20/mo Standard |
| Klaviyo | Active profiles | 250 profiles, 500 sends | $20/mo Email | Free plan includes flows |
| Omnisend | Contacts | 250 contacts, 500 emails | $16/mo | Paid plan |
| ActiveCampaign | Contacts | None | $15/mo annual Starter | Starter (5 actions per automation); unlimited on Plus |
| Kit | Subscribers | 10,000 subscribers | $39/mo Creator | Free (1 basic automation); unlimited on Creator |
| GetResponse | Contacts | 500 contacts, 2,500 emails | $19/mo | Starter (1 workflow); unlimited on Marketer |
| HubSpot | Seats + contacts | 1,000 contacts, 2,000 sends | $20/seat Starter | $890/mo Professional |
| Moosend | Subscribers | None (30-day trial) | $9/mo | $9/mo |
| Mailgun | Emails sent | 100 emails/day | $15/mo Basic | Not a marketing automation tool |
Sources: vendor pricing pages and the citations in each review above. Emercury automation per its pricing page; MailerLite per its pricing page; Klaviyo, Moosend, and Brevo free-plan automation per Brevo’s comparison.
Pricing Snapshot: Subscriber-priced tools like MailerLite keep the bill flat no matter how often you mail, which favors small lists mailed often. For a 50,000-contact list mailed daily, send volume becomes the cost driver, and plans with high included send volumes, such as Emercury Grow at 500,000 sends, deserve a quote comparison against Brevo’s Standard calculator.
Free Sendinblue Alternatives Worth Testing
The strongest free Sendinblue alternatives are Kit for creators and MailerLite for small businesses, but none match Brevo’s free contact allowance. Test these only if your list and send volume fit the caps.
| Free Plan | Contacts | Monthly Emails | Best Use |
| Kit Newsletter | Up to 10,000 | Unlimited broadcasts | Creators building an audience |
| MailerLite Free | 250 | 2,500 | Testing automation and landing pages |
| Emercury Forever Free | 2,000 | 12,000 | Higher monthly send volume than Brevo free |
| GetResponse Free | 500 | 2,500 | Small lists, basic sends |
| Mailchimp Free | 250 | 500 | Interface testing only |
| Klaviyo Free | 250 profiles | 500 | New stores |
| Mailgun Free | Not applicable | 100/day | Developers testing API sends |
Which Sendinblue Alternative Has the Best Deliverability Support?
Emercury offers the earliest named deliverability staffing among the alternatives compared here, with a delivery analyst and dedicated IP on its Pro plan. “Best deliverability support” means access to people and infrastructure, not a promised inbox rate.
Quick Answer: No platform can guarantee inbox placement. What differs is who helps you. Emercury includes a delivery analyst from Pro and a dedicated delivery analyst on Scale. Brevo includes 3 hours per year of specialist help on Professional. MailerLite offers deliverability support on Enterprise. Mailgun sells dedicated IPs as an add-on.
| Platform | Dedicated IP Access | Human Deliverability Help | Source |
| Emercury | Included from Pro ($825/mo) | Delivery analyst (Pro), dedicated delivery analyst (Scale) | Pricing page |
| Brevo | Listed on Enterprise | Deliverability Specialist, 3 hrs/yr on Professional | Pricing page |
| MailerLite | Enterprise add-on | Deliverability support on Enterprise | Pricing page |
| Mailgun | $59/mo add-on | Requires plan review | Pricing page |
| Others on this list | Requires plan review | Not confirmed | Contact vendor |
Authentication still matters more than the platform. Set up SPF, DKIM, and DMARC on your sending domain before your first campaign. Emercury’s free DMARC Record Generator builds a starter record.
Best Sendinblue Alternative by Use Case
The best Brevo alternative depends on the specific job Brevo is failing at. Use this table to shortlist two tools, then compare their limitations.
| If Your Problem With Brevo Is… | Shortlist | Why |
| High-volume sending and inbox placement | Emercury | Delivery analyst and dedicated IP from Pro, contacts and sends priced together |
| Price for a small list | MailerLite, Moosend | $12 and $9 entry plans with automation |
| Ecommerce revenue flows | Klaviyo, Omnisend | Store data, product recommendations, discount codes |
| Automation depth | ActiveCampaign | Advanced branching and predictive sending |
| Creator monetization | Kit, MailerLite | Paid newsletters, digital products, bookings |
| Webinars and funnels | GetResponse | Built-in webinar and funnel builder |
| CRM depth | HubSpot | Full CRM with pipeline reporting |
| Transactional API sending | Mailgun, Emercury SMTP Relay | API-first sending with free tiers |
| Integrations and familiarity | Mailchimp | 300+ native integrations |
Should You Stay on Brevo Instead?
Brevo is still the right choice for multichannel small businesses on a tight budget. Its free plan stores up to 100,000 contacts, its paid plans include transactional email via API and SMTP, and it bundles SMS, WhatsApp, live chat, and a sales CRM in one account.
Stay on Brevo if all three are true: you send fewer than a few hundred thousand emails per month, you use at least two of its non-email channels, and you have not had suspension or deliverability problems. For a full evaluation, read the EPR Brevo review.
How to Migrate from Brevo Without Losing Deliverability
A safe Brevo migration runs in phases: export clean data, authenticate the new domain, rebuild automations, and warm up sending before moving full volume. Emercury’s pricing FAQ notes that moving mail to new IPs always involves a warm-up process, which is why a single-day cutover is risky.
Setup Checklist:
- Export everything. Download contacts, custom fields, segments, and suppression lists (unsubscribes, hard bounces, complaints). Importing suppressions protects your new sender reputation from day one.
- Clean before importing. Remove long-inactive contacts and invalid addresses. Tools like Emercury’s List Hygiene (included on Pro and Scale, an add-on on Grow) or MailerLite’s email verifier handle this at import.
- Authenticate your domain. Publish SPF, DKIM, and DMARC records for the new platform before sending.
- Map automations before rebuilding. List every Brevo workflow, trigger, and delay. Rebuild in the new tool from the map, not from memory.
- Decide where transactional email goes. Brevo bundles it. Most alternatives separate it, such as MailerSend for MailerLite or Emercury SMTP Relay for Emercury.
- Warm up gradually. Start with your most engaged contacts and increase volume over several days. Ask whether your new provider offers warm-up support.
- Run Brevo in parallel. Keep Brevo active until the new platform’s opens, bounces, and complaints look stable.
EPR’s full guide to switching email service providers covers timelines, DNS changes, and data mapping in detail.
How Do You Choose the Right Brevo Alternative?
Start with the single reason you are leaving Brevo, then eliminate any tool whose pricing model punishes your sending pattern. This two-step filter removes most of the list quickly.
Buyer Checklist:
- Name the trigger. Suspension, deliverability, cost, automation depth, ecommerce, or creator tools.
- Model your cost at 12 months. Use your projected contacts and monthly sends, not today’s numbers.
- Check the automation tier. Confirm which plan unlocks multi-step workflows.
- Check deliverability access. Ask which tier includes a dedicated IP and a named deliverability contact.
- Check support channels by tier. Confirm chat, phone, and response times on the plan you will buy.
- Decide on transactional email. Keep it on Brevo, move it to an SMTP relay, or use a bundled option.
- Read the limitation first. Every review above lists one. It is usually the reason for a second migration.
Compare Email Platforms With Email Platform Review
Email Platform Review publishes independent, criteria-based reviews of ESPs, SMTP relays, and transactional email tools, with pricing checked against vendor pages. Before you commit to a Brevo replacement, compare full platform reviews on Email Platform Review and shortlist two platforms against the buyer checklist above.
Choosing Among Sendinblue Alternatives
The right choice among Sendinblue alternatives follows the problem you need solved. Emercury fits high-volume senders who want a delivery analyst and dedicated IP before enterprise pricing. MailerLite and Moosend fit small budgets. Klaviyo and Omnisend fit online stores. ActiveCampaign fits automation-heavy teams. Kit fits creators. Mailgun fits developers. If none of those problems apply, Brevo’s multichannel bundle may still be your best value.
Frequently Asked Questions
What is Sendinblue now called?
Sendinblue is now called Brevo. The Paris-based company, founded in 2012, rebranded in 2023 to reflect its expansion from email marketing into a broader platform with CRM, SMS, WhatsApp, live chat, and a customer data platform. Your old Sendinblue account, contacts, and API access carry over to Brevo, so searching for Sendinblue alternatives means comparing Brevo competitors.
Is Sendinblue legit?
Yes. Sendinblue, now Brevo, is a legitimate company with more than 600,000 customers and major brands such as Carrefour, eBay, and H&M. It raised about $583 million in late 2025 at a valuation above $1 billion. Legitimacy is not the usual reason people leave. Most switchers cite account suspensions, deliverability concerns, support access, or missing ecommerce and creator features.
Who is the CEO of Sendinblue?
Armand Thiberge is the founder and CEO of Brevo, formerly Sendinblue. He founded the company in Paris in 2012 and led the 2023 rebrand. In 2025 he announced plans to grow Brevo’s US business, which then represented about 15% of revenue. Leadership matters to buyers mainly as a signal of product direction, such as the continued push into CRM.
How much does Sendinblue cost in 2026?
Brevo, formerly Sendinblue, has a free plan capped at 300 emails per day. Paid plans start at $9/mo for Starter, $18/mo for Standard, and $499/mo for Professional, with custom Enterprise pricing. Prices rise with monthly email volume, not contact count. Standard is the first paid plan that lists unlimited multi-step automation, A/B testing, and a landing page.
Is Sendinblue a CRM?
Brevo, formerly Sendinblue, includes a sales CRM with deals, pipelines, and sales automation, plus paid Sales Essentials and Sales Advanced packages. It is an email-first platform with CRM features, not a CRM-first suite. Teams that need lead scoring tied to deal stages, advanced pipeline reporting, and revenue attribution often compare it with HubSpot or ActiveCampaign.
What is Sendinblue used for?
Brevo, formerly Sendinblue, is used for email campaigns, marketing automation, transactional email through API and SMTP, SMS and WhatsApp campaigns, live chat, and basic sales CRM work. Small businesses use it to run several channels from one account. Buyers usually replace it when one of those jobs, such as high-volume email or ecommerce, needs a more specialized tool.
Is Mailchimp still free?
Mailchimp still has a free plan, but it is much smaller than before. It covers 250 contacts and 500 sends per month, with a daily limit of 250. If you exceed 250 contacts, sending is placed on hold until you upgrade or remove contacts. For Brevo users, Mailchimp’s free plan is a testing environment, not a practical replacement.
What is the best free alternative to Brevo?
Kit is the best free alternative for creators because its free Newsletter plan supports up to 10,000 subscribers with unlimited broadcasts. For send volume, Emercury’s free plan allows 12,000 emails per month to 2,000 contacts, more than Brevo’s 300 per day. MailerLite’s free plan stops at 250 subscribers. No free alternative matches Brevo’s 100,000 stored contacts.
Is it illegal to buy email lists?
In the US, CAN-SPAM regulates commercial email content and opt-outs rather than banning list purchases outright, but buying lists is still a serious risk. In the EU, GDPR generally requires a lawful basis such as consent. Most ESPs, including Brevo, prohibit purchased lists in their acceptable use policies. Imported purchased lists are a common trigger for account suspensions.
Why did my Brevo account get suspended, and will switching fix it?
Brevo suspensions usually follow signals such as high bounces, many unsubscribed or outdated contacts, or sudden volume spikes on shared infrastructure. Switching alone rarely fixes the cause, because every reputable ESP enforces list quality. Clean the list, remove inactive contacts, authenticate your domain, and warm up volume. Then choose a provider that reviews your ramp-up with you.
Will my deliverability drop when I move from Brevo to another platform?
Deliverability can dip temporarily when you move to new IPs and domains, because mailbox providers have no history with the new sending setup. You reduce the risk by importing suppression lists, authenticating SPF, DKIM, and DMARC first, sending to engaged contacts before the full list, and increasing volume gradually. Running Brevo in parallel during warm-up adds a safety margin.
Which Brevo alternative includes a dedicated IP at a lower tier?
Emercury includes a dedicated IP, failover IPs, and a delivery analyst on its Pro plan at $825/mo. Brevo lists a dedicated IP on its custom-priced Enterprise plan card. MailerLite offers a dedicated IP as an Enterprise add-on for 200,000+ subscribers, and Mailgun sells one as a paid add-on. Dedicated IPs only help senders with steady, meaningful volume.
Which Sendinblue alternative is best for transactional email?
Mailgun and Emercury SMTP Relay are the strongest transactional options here because both are API-first services with permanent free tiers, 100 emails per day on Mailgun and 3,000 per month or 100 per day on Emercury. Mailgun adds inbound routing and paid tiers from $15/mo. MailerLite users send transactional email through its separate MailerSend product. Brevo itself bundles transactional email on every plan, which is a genuine advantage.
Can I keep Brevo for transactional email and move marketing elsewhere?
Yes. Many teams keep Brevo’s API or SMTP for receipts and password resets while moving campaigns to a platform with deeper automation or deliverability support. Use separate sending subdomains for each stream so a campaign problem does not affect transactional reputation. Budget for both bills, and confirm Brevo’s volume tier still fits your transactional traffic.
Do Brevo alternatives charge by contacts or by emails sent?
Most Brevo alternatives charge by contacts or subscribers, including MailerLite, Mailchimp, Kit, ActiveCampaign, and Omnisend. Klaviyo charges by active profiles. Mailgun charges by email volume, like Brevo. Emercury offers subscriber-based and CPM pricing. Contact pricing favors frequent senders with small lists, while volume pricing favors large lists that you mail infrequently.
Which Brevo alternative is cheapest for a small list?
Moosend starts at $9/mo for 500 subscribers with unlimited sends, and MailerLite Comfort starts at $12/mo. Both include automation at their entry tier, which Brevo reserves for its $18 Standard plan when you need unlimited workflows. For lists under 250 contacts, MailerLite’s free plan is also usable. Model costs at your 12-month list size before choosing.
How long does migrating from Brevo take?
A simple migration with one list and a few automations can be done in days. Larger accounts should plan for a phased cutover: export and clean data, authenticate the new domain, rebuild each automation from a written map, and warm up sending gradually. Keep Brevo active until bounces, complaints, and opens on the new platform look stable.
